Alternative proteins

Think beyond the burger to drive plant-based sales, data suggests / Pic: GettyImages-Barmalini

Promoting plant-based: What motivates people to eat less meat?

By Katy Askew

Environmental concerns don’t motivate consumers to replace meat products with plant-based alternatives, new research suggests. So, what does prompt people to make the swap? And how can the food industry tap into this to support growth in the plant-based...

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