Mintel is a global supplier of consumer, media and market research. For more than thirty years, its multifaceted product line has provided unique insights that have had a direct impact on our clients' success. Mintel can help you discover opportunities, monitor competitors, develop products and services, and hone your marketing and advertising efforts.
Mintel is constantly creating new products and improving existing ones, ensuring a cohesive and comprehensive range of market research. For six years in a row, an independent panel of marketing executives has categorized Mintel as a Business Superbrand in the UK. This honour exemplifies Mintel's continuing commitment to providing unique, dependable and original market information.
The Mintel Global New Products Database monitors worldwide product innovation in consumer packaged goods markets, offering unrivalled coverage of new product activity for competitor monitoring and product idea generation.
Mintel GNPD monitors 29 categories and 184 sub-categories covering food, beverages, toiletries, retail pharmaceuticals and household goods in all key global markets. Whether you want to follow market changes or require instant information on a specific product, GNPD will show you what's out there.
Updated daily, GNPD records include colour pictures and descriptions, supported by ingredient, nutrition and packaging details. Informative editorial provides broader analysis of each market.
To find out more about how GNPD can benefit your business, please click here