Establishing an emotional connection between consumers and brands is a universal key to success – but this is especially true when breaking into the African market and there are certain ways to create this connection, says one marketing consultant.
It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
New research that finds men eat significantly more in the company of women than with other men begs the question whether marketers could boost sales of food and beverages by including women in marketing.
A limit on permitted levels of industrial trans fats in food is the most effective way to reduce Europeans' risk of heart disease, says the European Commission in its long-awaited report - but it does not say what that limit should be.
The European Commission has adopted a revised Circular Economy Package to help European businesses and consumers - "closing the loop" of product lifecycles through greater recycling and re-use.
More than 1,400 international food and drink exhibitors descended on Paris for the Food Ingredients Europe (FiE) show this week, with many tweeting the latest trends and innovations.
European consumers’ appetite for sugary foods is waning in favour of low-sugar products, according to new Mintel research revealed at the Food Ingredients Europe show in Paris.
Following a favourable scientific opinion from the European Food Safety Authority (EFSA), formulators will soon be able to use the natural protein sweetener and flavour modifier thaumatin in a broader range of applications.
The Russian government has imposed sanctions on food imports from Turkey in protest after a Turkish jet shot down a Russian warplane, stepping up the unofficial sanctions of last week.
UBM says security and comfort of attendees is ‘paramount’; registrations up 6%
Around 32 of 1400 exhibiting companies (3%) have pulled out of the industry event Food Ingredients Europe (FiE) next week in Paris following the city’s fatal attacks, despite efforts from the organiser to up security.
Three consecutive weeks of double digit falls in UK sales of bacon and sausages provide tangible evidence that the processed meat cancer scare has had an impact on consumer shopping choices, says market research firm IRI.
French retailer Carrefour has launched what it claims is France's first private label range of vegetarian products - which could spur other brands to occupy this relatively undeveloped space, says a market analyst.
The UK government appears ready to ditch an industry-led, voluntary approach to tackling obesity for something “more challenging,” the Deputy chief medical officer hinted last week.
Is cinnamon water set to steal coconut water's crown, can quark ever rival Greek yoghurt and will cauliflower rice really replace oats for a healthy breakfast porridge? FoodNavigator met up with the product developers who think so.
Producers of food-grade insects will submit a novel food application as soon as the new regulation passes into force, the International Platform of Insects for Food and Feed (IPIFF) has pledged.
The revised European Union novel foods regulation will stimulate innovation and give consumers more sustainable, affordable food choices, says industry trade group, FoodDrinkEurope.
The UK's Committee of Advertising Practice (CAP) has changed rules to allow firms to target obese adults for the first time with ‘responsible lifestyle weight loss programmes’.
Many Finnish children are exceeding safe intake levels of heavy metals from food and drinking water, although exposure is falling, says a new study from the Finnish food safety authority, Evira.
With over 1000 companies exhibiting at Food Ingredients Europe in Paris from 1 to 3 December, FoodNavigator takes a sneak preview at just some of the companies that will be there and the products they will be showcasing.
By Ewa Hudson, head of health and wellness research at Euromonitor International
Is organic still selling? Does the 'natural' trend mean fortified/functional food is now passé? And why are consumers turning their noses up at better for you (BFY) offerings? Ewa Hudson, head of health and wellness research at Euromonitor International,...
The European Food Safety Authority (EFSA) has concluded that glyphosate, a herbicide used on food crops, is unlikely to cause cancer and recommends raising safety levels.
Could sausages fortified with antioxidants reduce the occurrence of colon cancer – and bring meat out of the negative spotlight after a WHO report classed processed meat as carcinogenic?
A number of specific foods including potato chips, refined grains, processed meats, and soda are all associated with excess weight gain, finds new research.
Equipping participants with micro-cameras would improve the accuracy of dietary intake assessments and strengthen confidence in results, researchers behind a pilot study have said.
The long standing recommendation of ‘everything in moderation’ may actually result in lower overall diet quality and may have negative impacts on metabolic health, say researchers.
Just one tomato could provide the same amount of resveratrol as 50 bottles of red wine or the same amount of genistein as 2.5kg of tofu, say researchers.
A Spanish advertising watchdog has upheld a ‘no added sugar’ claim for a dessert containing sweetened chocolate – a questionable interpretation and clear breach of EU law, warn food lawyers.
Product reformulation, an advertising ban and restrictions on promotions are expected to be the main focus of the government’s childhood obesity strategy.
It's not just taste and texture perceptions that change for older consumers but their social experience of food too - yet research is lacking and food manufacturers are missing out as a result, say Dutch scientists.
Young people starting their food business careers should hungry for knowledge about the roles they’ve taken on and slip a “finger in lots of pies”, according to the Agriculture and Horticulture Development Board (AHDB) boss Jane King.
If you didn't make it to Chicago last week for the inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional needs on a manned mission to Mars to the challenges facing small...
French retailers have unveiled an alternative 'simplified' nutrition label which rivals the five-coloured label and banishes the red traffic light that they cast as discriminatory against certain foods.
Food Standards Scotland (FSS) has launched a campaign to improve consumer understanding of food labels in a bid to reduce food poisoning cases and food waste.
Tate & Lyle launched a menu of Middle Eastern recipes with a healthier twist at Gulfood Manufacturing, in Dubai last week (October 27–29) to tackle the growing number of consumers in the region who are concerned about rising obesity levels.
A low-fat diet does not lead to greater long term weight loss than higher-fat diets including low-carb and Mediterranean style diets, finds a large meta-analysis of more than 68,000 adults.
The EU sugar reform will harm public health by flooding the market with cheap sugar and tempting manufacturers to reformulate – an agricultural policy that takes into account public health is needed, say researchers.
New research suggests obese children can rapidly improve markers of metabolic health by reducing sugar but not calories; however experts have issued caution over the quality of the study.
Companies are increasingly demanding certified palm oil using criteria that are stricter than current RSPO standards – does the mean the RSPO certification is in danger of becoming irrelevant?
![Clean label headache for industry? “The technical issues they can handle, the health issue they can handle, but the social and ethical ones are [proving to be] much more of a challenge,” said Krishnakumar.](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/3/0/0/4/2374003-1-eng-GB/Clean-label-is-the-major-concern-for-EU-food-firms.jpg)
