Confectionery

When companies try to be cool: A lesson in 'wackaging'

By Niamh Michail

Wackaging – using cute and quirky language on a product’s packaging – seems to be everywhere. But with consumers becoming increasingly cynical, should manufacturers stop trying to be cool?

Nutrition labelling alone not effective in comparison study

Front-of-pack labels are equally effective - but none works alone

By Niamh Michail

Front-of-pack labelling can be useful but health policy-makers are naïve if they think that this alone will result in healthier food choices, say researchers -  environment, motivation and psychology must be actively influenced too.

The company's confectionery sales surged at Easter, it said.

Early Easter sweetens sales for Nestlé

By Joyeeta Basu

Nestlé has reported a better than expected sales jump of 4.4% with sales totalling CHF 20.9bn (€20.25bn), boosted by sales of bottled water and chocolate.

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