Euromonitor International has clocked an emerging beverage industry trend, whereby manufacturers of premium and healthy beverages are creating child oriented extensions of adult brands. The trend is gaining momentum as the ‘millennial’ generation of young...
Stevia-derived sweeteners have given the reduced sugar beverage category a boost, as manufacturers look to appeal to consumers looking for fewer calories without artificial sweeteners, according to a Euromonitor analyst.
Fresh calls to reduce the 'excess' levels of sugar in food and drinks products by newly formed Action on Sugar could help industry to higher profits through the use of cheaper non-nutritive sweeteners, according to Professor Jack Winkler.
A new global campaign will bring together experts and policy makers to tackle the current global epidemic of obesity and diabetes by reducing 'unnecessarily high' levels of sugar in food and beverage products.