Technical / White Paper

Those Who Care Most...Win

Format: PDF file | Document type: Technical / White Paper | Promoted Content

This Technical / White Paper has been written by The Six second Project , and any views and opinions expressed do not necessarily reflect those of

Those Who Care Most...Win

“Those Who Care Most...Win”​ compiles data from key surveys that highlight how businesses benefit from practicing social responsibility as a core business principle, and how linking their products and brands with a social cause (known as Cause Marketing) can be a compelling differentiator, influencing both corporate reputation and consumer behavior. Results from recent studies conducted by market research leaders Nielsen, Edelman, Cone Communications, and others are included.

The white paper provides insights into the minds of consumers and their opinions of companies that support social causes.

Key topics summarized in the white paper include:

  • Consumer attitudes about companies’ role in tackling social issues;
  • The benefits companies can receive by choosing a social cause and incorporating it into the branding/marketing effort;
  • The preferred methods for communicating with customers about support for social causes;
  • Which social causes consumers prefer to support;
  • How to find the right cause for your product/brand.

Download a copy of this free white paper today​.

“Those Who Care Most…Win” is a compilation of survey data from leading market research sources, and was developed by The Six-Second Project, a non-profit organization that recruits corporate sponsorships and Cause Marketing partnerships with a particular emphasis on the global food industry. 

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