Technical / White Paper

Take a fresh new look at your business performance

Format: PDF file | Document type: Technical / White Paper | Promoted Content

This content is provided by Puratos, and any views and opinions expressed do not necessarily reflect those of


Discover what links cake freshness and business performance. The Puratos white paper targets manufacturers who wish to capture the maximum value of the freshness trend. In this white paper, you’ll learn:

  • Why freshness is a consumer trend that’s here to stay
  • Puratos’ unique methodology for capturing consumer preferences
  • The latest developments in freshness testing, sensory analysis and mapping
  • How specific cake manufacturers worldwide are turning enhanced freshness into higher revenues.

This is required reading for every cake specialist seeking to optimize recipes and revenues.

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