Webinar

Navigating Health and Wellness Trends Beyond COVID – A MENAT food and beverage perspective

Format: External webinar | Document type: Webinar

Navigating Health and Wellness Trends Beyond COVID – A MENAT food and beverage perspective

Related categories: Health and nutritional ingredients

Consumers in the Middle East, North Africa and Turkey (MENAT) today are embracing a proactive approach to health, adopting a healthier lifestyle early in life to prevent disease in later years. With COVID-19 propelling this trend, consumers now seek out food and beverage products that deliver on health benefits. Join Kerry as we bring unique and regionally-relevant insights that navigate the health and wellness market opportunity for food and beverage companies in the MENAT region.

In this webinar, we review:

  1. Latest proprietary insights on consumer perception and preference on health and wellness from Saudi Arabia and Turkey market research.
  2. How brands can create trust and transparency with consumers by incorporating science- backed ingredients.
  3. How companies can deliver on consumer priorities in the current nutritional regulatory landscape through regional overview of health claims, labelling and reformulation options.
  4. Innovation for Differentiation – how companies can optimize product positioning with creative formats in food and beverage beyond traditional categories while maximising commercial benefit.

For more insights from Kerry on the latest developments in nutrition science, policy and trends in the food and beverage industry, go to Kerry Health and Nutrition Institute​ and KerryDigest

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Speakers

Aanchal A Kumar Aanchal A Kumar Business Development Manager
Kerry

Aoife Marie Murphy Aoife Marie Murphy Nutrition Scientist
Kerry Taste & Nutrition

Victoria Sweiss Victoria Sweiss Senior Marketing Specialist, MENAT
Kerry

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