Consumers in the Middle East, North Africa and Turkey (MENAT) today are embracing a proactive approach to health, adopting a healthier lifestyle early in life to prevent disease in later years. With COVID-19 propelling this trend, consumers now seek out food and beverage products that deliver on health benefits. Join Kerry as we bring unique and regionally-relevant insights that navigate the health and wellness market opportunity for food and beverage companies in the MENAT region.
In this webinar, we review:
- Latest proprietary insights on consumer perception and preference on health and wellness from Saudi Arabia and Turkey market research.
- How brands can create trust and transparency with consumers by incorporating science- backed ingredients.
- How companies can deliver on consumer priorities in the current nutritional regulatory landscape through regional overview of health claims, labelling and reformulation options.
- Innovation for Differentiation – how companies can optimize product positioning with creative formats in food and beverage beyond traditional categories while maximising commercial benefit.