Product Presentation

Multi-faceted expertise makes the difference

Format: Video | Document type: Product Presentation | Promoted Content

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Multi-faceted expertise makes the difference

The market opportunity for meat alternatives is clear. Consumers have already embraced plant-based meat alternatives. The only question has been whether brands can replicate and even exceed the taste, texture, colour and scent of meat-based references. The continuous rise in consumer sustainability concerns is paving the path for increased NPD in plant-based. Yet only a fraction of introduced innovations seem to meet consumers’ expectations.