Improve the nutritional profile of your product to support better consumer choices and strengthen their brand loyalty.

Nowadays, people pay more attention to a meaningful moderation in their diet than ever before. Where a “light” label on products used to be sufficient, a more holistic approach to health & well-being is now a must. Shoppers want easy-to-understand products with familiar ingredients that can support good health. This webinar zooms in on consumer trends and highlights how the industry can improve the nutritional profile of foods with quality ingredients and simple messages, to strengthen brand loyalty. What product messages do people search for – and how can you make a difference to helping them make better food choices?