Webinar

How to win consumers over through health benefits in the yogurt category

Format: External webinar | Document type: Webinar

How to win consumers over through health benefits in the yogurt category

Related categories: Dairy-based ingredients

Today it is challenging to understand consumer behaviors and drivers when it comes to their buying habits and needs.
That is why DuPont Nutrition & Biosciences partnered with IPSOS to conduct qualitative consumer research to understand better the consumer drivers for choosing yogurts with additional health benefits, the ingredients that relate to these health benefits and how consumers relate to them. In this webinar we will take you through some of the results of this study and introduce you to some new concepts and ideas to be able to answer the consumer demand for additional health benefits in yogurts.

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Speakers

Eve Eve Martinet Global Product Manager Dairy Probiotics and Cultures for plant-based foods
DuPont Nutrition & Biosciences

Kirsten Kirsten Lauridsen Principal Application Specialist, Dairy Fresh Fermented Application Group
DuPont Nutrition & Biosciences

Natalie Natalie Schmidt Director Qualitative Research
IPSOS

Vincent Vincent Mathys EMEA Marketing Director
DuPont Nutrition and Biosciences

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