How immunity-boosting ingredients can create personalized dairy products that consumers need and want
Amid the pandemic, many worried consumers have been searching for ways to boost their immune system. According to a study from global market research firm Mintel, that reality has spiked interest in foods and beverages with a little extra — immunity-boosting ingredients. Dairy products feature by virtue of being a protein source. So how can dairy ingredients support the immune system? The marketing and science experts at IFF have taken on the mission of helping you to bring consumer-winning products to life. See how consumers perceive the topic of immunity and related ingredients and get inspired by our new concepts and ideas to answer the demand for immune health for different target groups.