Functional foods are generally defined as products imbued with
additional nutrients with health-promoting properties. But the
industry needs to be wary of foods that present no actual health
benefit from piggy-backing on the popularity...
Beer, bakery, confectionery, sweet drinks, pizzas, snacks galore,
and even dog food. The list of products with World Cup tie-ins is
dominated by junk food, while healthy food makers seem content to
pass up the marketing opportunities...