Market Trends

getty | yacobchuk

Marketing advice: Time for a healthy Tik Tok trend

By Nikki Hancocks

Brands in the health and nutrition space are failing to make use of the oldest marketing tool in the book - word of mouth - and in this era of social media that opportunity is bigger than ever.

Pic: GettyImages/Kateryna Bibro

How is the consumer’s focus on health impacting the snacks sector?

By Katy Askew

Industry leaders take the podium to discuss the trend that impacts all areas when it comes to creating stand out snacks, from simpler labels, to trickier better-for-you formulations that do not compromise on indulgence, to being as good for the planet...

GettyImages/jchizhe

Nutri-Score does not blight image of olive oil, finds survey

By Flora Southey

Despite criticism from producers that Nutri-Score’s ‘C’ ranking of olive oil penalises the product, fresh research out of Spain suggests the nutrition labelling scheme does not negatively impact consumer perception, nor intention to purchase.

The BfR conducted a nationwide survey to investigate consumer perceptions of food additives. GettyImages/Lukatme

What do consumers think about food additives? Survey

By Flora Southey

Results of a new survey in Germany suggest many consumers are concerned about possible health effects associated with food additives, while at the same time expressing a lack of knowledge about such ingredients.

Climate Smart Food 2021 will examine the changes needed to deliver sustainable nutrition / Pic: GettyImages-Malecus85

FREE BROADCAST EVENT

Climate Smart Food: Striving for sustainable nutrition

By Katy Askew

How can the food industry contribute to food system transformation and provide sustainable nutrition for personal and planetary health? Join our FREE Climate Smart Food summit to find out.