Market Trends

Image source: Getty/Shannon Toth

How newstalgia blends comfort and novelty in the snack category

By Deniz Ataman

Consumers still crave familiar flavors and experiences, as they did during the pandemic, but they also are open to new innovations and technologies -- leading to an emerging trend of 'newstalgia,' Kevin Ryan, CEO, Malachite Strategy and Research,...

Image Source: RichVintage/Getty Images

NPD Trend Tracker: From wholegrain spelt to Christmas dinner pie

By Augustus Bambridge-Sutton

In this week’s NPD Trend Tracker, we have a range of festive products, including a festive wrap, festive ice-cream flavours and a pie containing an entire Christmas dinner. We also have a new flavour from Tate & Lyle, a wholegrain spelt from Merchant...

Shopping around, buying smaller packs of food, buying more from discounters and being smart about deals are popular ways today’s consumers are shopping. GettyImages/LordHenriVoton

Food industry enters a ‘new era for pricing’

By Natasha Spencer-Joilliffe

While consumers are spending less, inflation continues to boost FMCG sales. A new report finds growth and resilience are possible through strategic pricing structures that support new product development (NPD) and sustainability.

GettyImages/ozlemonal

NPD Trend Tracker: From Beyond Meat pizza toppings to collagen creamer

By Flora Southey

In our latest new product development round up, we look at new launches in health and wellness such a collagen creamers and MCT powders. In plant-based, big-name brands Pizza Hut and Beyond Meat have tied up to launch meat-free pepperoni toppings, and...

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Euromonitor predicts consumer trends for 2024

By Olivia Brown

Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.

Image source: Getty/Tara Moore

Spilling the tea (and coffee) on natural beverage trends

By Deniz Ataman

The functional and perceived health benefits of tea and coffee paired with their familiarity and diverse usage occasions across dayparts make them ideal platforms for beverage manufacturers to meet consumers’ evolving preferences for indulgence, health...

GettyImages/chuckcollier

NPD Trend Tracker: From wheat stalk pasta to Nestlé fish alternatives

By Flora Southey

Our latest new product development round-up looks at Nestlé’s plant-based fish alternatives, which are launching into multiple European countries. R&D leads have also been busy in the snacks category with Kallø expanding into gluten-free crackers,...

Getty | Dougal Waters

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

By Olivia Brown

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.

GettyImages/Henrik Sorensen

NPD Trend Tracker: From mushroom tea to ‘impulse’ vegan choc

By Flora Southey

What’s the latest in new product development? In chocolate, Ombar is rolling out a range specifically designed for impulse shopping, while WNWN Food Labs is launching cocoa-free takes on well-known classics. In plant-based, we see Juice Marbles secure...

A masculine framing does not have an affect on men liking vegan dishes. Image Source: Daria Kulkova/Getty Images

The effect of masculine marketing on vegan diets

By Augustus Bambridge-Sutton

One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...

Speakers at the event in Japan House believe that sake has potential to appeal to a greater range of UK consumers. Image Source: Eriko Koga/Getty Images

The appeal of Japanese drinks to consumers in the UK and North America

By Augustus Bambridge-Sutton

Japanese drinks such as matcha and sake are being brought to ‘Western’ countries such as the UK and North American countries. Japanese sake is mostly drunk in restaurants the UK, although an event in Kensington, London stressed that it can be more versatile....

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