Alt Meat: Dissecting plant-based meat: What’s working, and what’s not?
Plant-based has boomed in recent years, with flexitarians keen to try vegan alternatives of their meaty favourites. But signs that category growth is wavering suggests repeat purchases are not assured. How can plant-based meat makers reverse this trend and win over consumers for good?
Panel discussion: Time for an upgrade? Innovating plant-based to reboot category growth
Plant-based meat products are now commonplace on-shelf, but sales data suggests category growth is declining. Could it be time for an upgrade? We investigate how brands can attract, and keep, customers with innovative approaches to organoleptic profile, nutrition, sustainability, and marketing.
- How can nutritional profiles be improved, and ingredients lists shortened?
- Can absolute meat mimicry be achieved with the ingredients in the toolbox, and should that be the objective?
- How can sustainability credentials best be communicated to consumers?