Kettle expands range with Sriracha and dill pickle flavours
Crisp brand Kettle Chips is adding two new seasonings to its line-up for UK consumers: Sriracha Mayo and Dill Pickle & Jalapeño.
The move marks an extension into ‘livelier, trend-led’ flavour profiles, according to the crisp brand, which says it is ‘taking consumers’ taste buds on a 'culinary journey’ with unique combinations from around the world.
“With consumers looking to explore new and interesting flavours within the crisp category, we couldn’t be more delighted to share the two new seasonings [our chef] has developed,” said Russell Tanner, Marketing Director for Kettle Chips.
According to the company’s latest consumer research, the new launches are achieving ‘fantastic’ reviews – with reactions including ‘the flavours are completely unique to anything I’ve seen before’ to ‘I’m really excited about all these flavours’.
Image source: Kettle Chips
