Prodigy rebrands: ‘Chocolate, only better’
Confectionery company Prodigy is rebranding with its ‘Chocolate, only better’ slogan. The rebrand has been first released across its chocolate bar portfolio but will soon see all products available with a new look.
The rebrand of the plant-based chocolate brand – which contains no refined sugar, artificial sweeteners or sugar alcohols – was overseen by co-founder Neena Vaswani who acts as Prodigy’s Strategy Director.
“It was important to us that the new Prodigy image pay homage to the bold and retro style seen in confectionery across the ages, while maintaining a contemporary feel for today’s market – bringing to life our ethos to make ‘chocolate, only better’. This new packaging has allowed us to stand out and move forward into the future of our impact-driven business.”
Business partner and husband Sameer Vaswani added that the rebrand has been a ‘major’ focus for Prodigy over the past year, and it has been rewarding to see such a positive reception.
“We’re excited to be expanding the rebrand to all ranges and current NPD in the pipeline as we continue to make our all-round-better chocolate available nationwide.”
Image source: Prodigy
