Plastic-free chewing gum
Milliways is expanding its footprint in the UK with a listing at Sainsbury’s. The chewing gum brand is a 100% plastic-free and plant-based alternative to conventional gum, which it claims is made from single-use plastic and artificial ingredients.
“Milliways is on a mission to create a bite-sized revolution that has a real world impact. Conventional plastic-free gum still dominates the category, even though consumers are demanding better-for-you and more sustainable alternatives for everyday items,” said CEO and founder Tom Raviv.
“So, we invest considerably into ensure that our plant-based recipes deliver the quality and bursts of freshness that gum chewers expect, in our efforts to make plastic-free chewing gum the norm.”
Making Milliways available in Sainsbury’s to consumers across the country is a ‘huge step’ to leading innovation and change across the industry, he continued.
Milliways is available in four flavours: Peppermint, Mighty Mint, BubbleMint and Watermelon.
Image source: Milliways