The world’s first frozen cheesecake (in a tub)
The world’s first frozen cheesecake (in a tub) is set to enter the UK retail market for the first time, securing two major nationwide listings with Co-op and Waitrose.
The frozen dessert, from cheesecake brand Pleese (previously known as Pleesecakes), will be available across the UK, rolling out in 675 Co-op stores from 20th March, followed by over 200 Waitrose shops from 17th April.
Co-op will initially launch with two flavours, Lemon & Raspberry and Butterscotch & Caramel, while Waitrose will list the full range including Double Chocolate (RRP £5, 350g).
Freezecakes’ new and improved artisan cheesecake recipe is made with at least 35% cream cheese and is free from palm oil. The creamy filling is mixed with ingredients such as crunchy biscuit pieces, with pockets of flavoured sauces and toppings including flaked chocolate.
Joe Moruzzi, Founder of Pleese, said: “We’re so proud to finally see Freezecakes on the shelves in two of the UK’s leading supermarkets. This unique product brings the humble cheesecake into the 21st century by disrupting the dessert category. We help everyone share spectacular experiences and are confident that Freexecakes will be loved in homes across the country – serving up an instant cheesecake hit any time of day.”
Gareth Brain, Frozen Buyer at Co-op, said: “Innovation, quality and value are key drivers for our members and customers in the frozen aisles at Co-op and we’re thrilled to be one of the first retailers to add the new Freezecakes to our range. The response to the product on social media has been incredible and we’re confident that they will land with impact in our convenience stores.”
Joe Sharkey, Frozen Desserts Buyer at Waitrose, said: "Freezecakes is a brilliant, disruptive idea. Our customers love cheesecake, and frozen desserts are growing in popularity, so we're really excited to stock the full range of Pleese Freezecakes."