Extra-large apple ginger and turmeric hot shots
UK juice brand Coldpress has launched apple ginger (contains 17% ginger) and orange apple passionfruit turmeric (contains 10% turmeric) in 150ml bottles to bring ‘momentum to the category’.
It will launch its two shots at the same price point (£1.50-£2) as the incumbent 60ml-100ml offerings.
Coldpress founder Andrew Gibb said: “As a business that puts democratizing top tier juice at the very heart of its agenda, we just couldn’t help thinking that paying £2 for a 60ml shot was a major barrier to increasing category penetration and allowing more fine juice enthusiasts into the shots fold. At a time of spiralling food & drink costs we wanted to give health-conscious juices category a shot in the arm.”
Image from Coldpress