Eatlean launches first ready meal with Mac & Cheese in Asda
Low fat cheese brand Eatlean has announced it will be launching its first ready meal with Eatlean Mac & Cheese.
Putting emphasis on health and nutrition, the Eatlean Mac & Cheese contains 50% less fat, two hidden vegetables and has an RRP in line with existing branded and own label offerings, reflecting the market trend for affordable, convenient nutrition.
Available in the fresh food aisles from Thursday 2nd February, Eatlean has partnered with Strathmore Foods, one of the UK’s leading ready meal manufacturers, to bring this unique product to market.
Free from artificial additives or preservatives, the 380g meals are designed as a single serving, suitable for freezing and both oven and microwave cooking.
Eatlean founder George Heler said: “Our Mac & Cheese is an opportunity to combine two key consumer trends: health and convenience. This ready meal proves that the two can go hand in hand.
“When you compare our Mac & Cheese with leading market rivals, you get plenty of added value with a veggie-boosted sauce, 50% less fat and 20% fewer calories and at a competitive price. Eatlean stands for innovation and a healthier food industry and this new product perfectly encapsulates that.
“However you enjoy your cheese, we want to offer an Eatlean solution.”
Image from Eatlean
