Subway and The Vegetarian Butcher announce European tie-up
Subway has launched a new Plant-based Teriyaki Steak Sub as part of a new European partnership with Unilever-owned brand The Vegetarian Butcher.
The vegan sub will be available in Subway stores in the UK & Ireland. It has been designed to mimic Subway’s Philly-steak, the sandwich chain revealed.
"The partnership with Vegetarian Butcher is another important step in Subway’s journey to offer its guests great tasting meat alternatives," Subway said.
Subway and The Vegetarian Butcher have worked together over the last 12+ months on menu innovations. This includes taking some of Subway’s most iconic and popular Sub ingredients and turning them into plant-based alternatives, the companies revealed.
Angelina Gosal, Head of Marketing UK & Ireland at Subway said: “Subway is proud to offer a wide range of flavour combinations for guests to enjoy and the latest, limited-edition Plant-based Teriyaki Steak Sub is no exception. Both this new vegan alternative, and the heroic Steak & Cheese meat version are packed with great-tasting ingredients that have been curated to delight tastebuds of vegans, vegetarians and meat lovers alike. Our partnership with The Vegetarian Butcher enables us to provide mouth-watering Subs for a variety of tastes and dietary preferences without compromising on taste or enjoyment”.
Hugo Verkuil, CEO at The Vegetarian Butcher, added: “At The Vegetarian Butcher, we create products that make it easy to sacrifice nothing: not taste, texture, the environment or nutrition. We are very excited about the cooperation with Subway and the Plant-based Teriyaki Steak Sub. The juicy, beefy Steak slices are the perfect way to show how plant-based and indulgence can go hand in hand."
The New Plant-based Teriyaki Steak Sub is available until 28 February. Subway is exploring the option of assigning the plant-based Philly-steak alternative a permanent spot on the menu.
