The Simple Root's plant-based cheese line
The Simple Root launch is launching a new range of plant-based cheese products in the UK market.
The company, which uses root vegetables as their main ingredients, aims to help consumers pack more vegetables into their diet without sacrificing convenience, taste or nutritional value. The Simple Root has created a unique IP protected technique which transforms British grown potatoes and other root vegetables into a naturally creamy alternative to dairy. This technique ensures The Simple Root cheese is less oily than many other vegan cheeses in the market, is perfect for melting, and does not have the overwhelming coconut taste you get with other competitors, the company claimed.
The new range of cheeses will include block, grated and sliced cheddar style alternatives, with a grated mozzarella coming soon.
Made in the UK and rich in calcium and B12, The Simple Root cheeses have 30% less fat versus market leading vegan cheese products, and over 30% less salt.
Louise Wymer, UK CEO, commented: “So many chefs have told us that existing vegan cheeses just don’t make the mark when it comes to taste or meltability. So, we’ve developed a cheese that offers a no compromise swap for plant-based menus, working perfectly in recipes from cheese toasties and pasta to pizzas. What's more, it's lower in fat and salt vs leading vegan cheeses – and fortified with both Calcium and vitamin B12 - better taste and better for you. We are so proud of everything we have achieved in the development of our veg packed plant-based cheese, we are keen to support a major partnership.”
Using root vegetables as a base also means The Simple Root products are less resource intensive than other plant-based dairy alternatives, which heavily feature ingredients such as nuts or soy, according to the brand.
The Simple Root is backed by Venture Management Specialists Pilot Lite Group and FMCG McCain Foods, which significantly reduces the risk normally associated with a Start-Up. This financial and commercial support means that the team can viably discuss larger-scale in-store marketing and POS activity for retailers to ramp up sales very early in the buying process, the company stressed.
