Chex Mix bagel chip
With a little help from hip-hop legend Sir Mix-A-Lot, the General Mills-owned brand is bringing the beloved bagel chip back.
To mark the occasion, the mix master is releasing a remix of his hit “Baby Got Back” for the first time in the song’s 30-year history, dropped in a snack-inspired music video, aptly titled ‘Bagel is Back’. Fans can catch the video on the Chex Mix website and on YouTube.
“You can’t name a better duo than Chex Mix and Sir Mix-A-Lot. But something was missing, we needed another hit in the membership, and knew we had to bring back the bagel chip – with a remix,” said Sir Mix-A-Lot.
“Chex Mix has always been a go-to snack for me, so I’m excited to collaborate on a remix to celebrate the return of this iconic piece.”
The Chex Mix original recipe bagel chip is joining corn and wheat Chex, pretzels, rye chips and mini breadsticks, all combined with a unique seasoning blend for a one-of-a-kind snack.
“Chex Mix fans have been calling for the return of the bagel chip for years and we knew when the time came that we needed to bring it back in a big way,” said Stephanie Lensing, brand experience manager for Chex Mix.
“We’re thrilled to be partnering with mix master, Sir Mix-A-Lot, to not only bring back the bagel chip but to also drop a remix to his legendary song in its honour.”
Chex Mix is available at US retailers nationwide for an RRP of $3.99.