Meat-free streaky bacon
THIS Isn't Streaky Bacon (105g, RRP £3.25) is being launched into almost 3000 stores across Tesco, Sainsbury’s and Waitrose, from the beginning of January.
The new product has three separate patent applications and combines THIS’s plant-based fat, Fat 2.0, made from olive oil, with pea and soya protein. According to the company, the result is “a smoky, meaty plant-based bacon that tastes succulent and juicy, whilst still being low in fat”.
Andy Shovel, Co-Founder of THIS, said: “It’s taken 2 years of cutting-edge research and development to launch this. Not to mention the 1000s of taste tests and inordinate number of grey hairs acquired. We couldn’t be happier with where we’ve landed. Our new streaky rashers can easily trick a meat-eater into thinking they’re pork bacon.”
The new product will also be available to foodservice with British restaurant group, Bill’s, being the first operator to use it. Bill’s will be serving the bacon in its Plant Plate, a plant-based Full English.
THIS also just announced its B Corporation certification, which will also be rolled out across its packaging. Companies that are verified by B Lab™ and given the certification meet high standards of social and environmental performance, transparency, and accountability.
Image from THIS