Frozen smoothie kits, organic fruits, and organic vegetables brand PACK'D has moved to paper film in response to consumer feedback.
Its new paper bags are both ‘scrunchable’ for busy domestic freezers and fully recyclable at home with normal card and paper recycling.
The Organic Vegetable range in the new curbside recyclable paper bags will be available immediately via PACK'Ds own website, a revenue stream which has proven hugely successful for the business in 2022 with a projected revenue for the channel of £250k by year end up from a meagre £50k last year. The paper bags will also launch onto Ocado where PACK'D has enjoyed strong sales, consistently pushing the frozen category with innovative sustainable packaging solutions challenging many of the big-name freezer brands.
Alex Stewart, CEO and Co-founder of PACK'D said: “The joy of being a challenger brand is that we can take consumer feedback and turn it into action at speed. If we feel that we can do better for the customer and the planet then we just get on with it. We’re proud that this will be one of the first frozen packs in curbside recyclable paper anywhere in the world. For us curbside recyclability is everything, otherwise we’re just passing the buck to our customers and giving them an extra task. It’s our job to make sustainability easy for our customers, not more difficult and that means we need solutions that work for them and not just for us. We’re on course to be completely plastic free in 2023 and so far we’ve managed to remove 13.6 tonnes of plastic per year from our supply chain.”