Plant-based Pigs in Blankets
THIS is bringing its ‘hyper-realistic’ Pigs in Blankets back for this year’s festive season.
Launching with Tesco and Waitrose from early December, the product aims to tempt even more meat eaters to trial and adopt at one of the traditionally meatiest times of year.
THIS Isn’t Pork Pigs in Blankets (£4.50, 190g) are made using THIS’s signature mix of pea and soya protein. It combines the brand’s award-winning bacon and mini sausages for a delicious, meat-free festive option. The product also has 75% less sat fat than the average meat equivalent, is high in protein and a source of fibre.
Andy Shovel, Co-Founder of THIS said: “Our pigs in blankets are back by popular demand. They’re proof you don’t need meat to have a decent festive spread.”
The launch is off the back of a flurry of NPD from THIS, including a Vegan Turkey-Free and Stuffing Baguette with high-street giant Greggs and a trio of ready meals with Tesco.
Image from THIS