Seaweed snacks
In Scotland, New Wave Foods is expanding its seaweed snacks range thanks to the recent closing of an equity fundraising round.
The NPD rollout is starting with a duo of ambient plant-based Ramen Broths, to be sold under New Wave Foods’ SHORE brand. The Ramen offerings, sold in Miso Ramen and Chilli Ramen varieties, are made with the same seaweed uses for its chips.
New Wave Foods is also using part of the equity funding to accelerate sustainable production of Scottish seaweed, including farming at their site near Oban.
“We are delighted how well our SHORE Chips are performing in the better-for-you snacking market. We see a substantial opportunity to replicate what the brand has achieved in Scotland across the whole UK, with a HFSS compliant snack that actually tastes great and has a proven leading rate of sale,” said SHORE joint managing director Keith Paterson.
“We are also excited to be launching a delicious new plant-based Ramen range, inspired by our own hand harvested seaweed. It’s a product range that tested fantastically with our consumers and furthers our mission to create an edible seaweed industry of scale, that is 100% sustainable, good for the coastal environment and beneficial for our local rural communities.”
The new Ramen offerings will roll out initially at Amazon and independents in 500ml fully recyclable Tetra packs later this month with an RRP of £3.
Image source: New Wave Foods