Scandinavian coffee expands to UK
Swedish coffee brand Löfbergs is coming to the UK for the first time, via listings with Tesco and Ocado.
In its native Sweden, the brand is the country’s ‘most popular’, according to the company, roasting more than 30,000 tonnes of sustainably sourced coffee.
As part of its commitment to sustainable coffee, Löfbergs buys coffee directly from the countries where it’s grown, uses only 100% certified sustainable coffee, and uses fossil-free fuel to roast coffee and climate-friendly packaging, amongst other initiatives.
“By bringing the number one Swedish coffee brand to the UK, we are excited to show off a taste of Swedish heritage to the British people,” said Wilson Clarke, Löfbergs UK MD. “Löfbers is a company that cares, not just about people but the planet and, as such, we are on course to be 100% circular by 2030.
“We have been working on perfecting the taste of our products since we began over a hundred years ago, so consumers can expect coffee that does more than just satisfy their caffeine cravings.”
Available on shelf now, the range includes Organic Dark Roast, Organic Medium, and Single Origin Brazil in 450g packs of ground coffee, as well as whole bean options.
Image source: Löfbergs