Güsto is leveraging ‘wonky’ produce typically rejected by retailers for not being the right shape, size, or colour, and turning it into fruit crisps.
The company was founded in late 2020 in an effort to reduce global food waste. Roughly one-third of all food produced for human consumption is lost or wasted.
“I wanted to mimic the exciting flavour combinations of crisps, making a crunchy, tasty and healthy snack. Ours is the only one to use unique flavour combinations by adding other ingredients such a chocolate and salted caramel to the fruit crisps,” said co-founder Giuseppe Baidoo.
Being air-dried, the crisps are low in calorie, with less than 80 kcal per 100g.
Güsto is sold in Selfridges, Budgens, and Costcutter, amongst other retailers.