Ritter Sport is rolling out two new 100g chocolate bars in the UK and Ireland: Salted Caramel and Orange.
The Salted Caramel SKU contains salted caramel crisps and caramel pieces covered in milk chocolate. The Orange flavoured bar is made with dark chocolate covering an orange fondant filling.
The launch is backed by a new marketing campaign aimed at female consumers: ‘Start your love affair with the square’.
“With our biggest campaign to date…I am convinced more consumers than ever before will discover, try, and fall in love with our quality chocolate,” said Benedict Daniels, Ritter Sport UK & IRE Managing Director. “We’re confident that the new Ritter Sport Slated Caramel and Orange bars, which rival established brands, will kick start ‘a love affair with the square’ as more consumers are introduced to the brand.
“For retail customers, these launches create a great opportunity to stock premium version of these staple and much-loved flavours, all year round.”