Rapid delivery expands into private label
Rapid delivery start-up Gorillas is launching its first private label brands into four key markets: Germany, France, the Netherlands and the UK.
Around 50 products have been developed until four private label brands, which the start-up claims is a ‘key component’ of its profitability and sustainability strategy.
Brands include: Gorillas Daily (essentials), Gorillas Premium (top-end products), Hot Damn! (premium coffee products) and <Start-up Beer> (craft beers).
“Offering an excellent customer experience is at the core of Gorillas’ model. Since day one, we wanted to develop our own products with unique flavours and create packaging to perfectly match the needs and tastes of our customers,” said Kağan Sümer, Founder & CEO of Gorillas.
“Additionally, it reinforces our commitment to sustainability as we are focusing on environmentally friendly solutions for production and packaging.”
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