Wonky veg drink makes ‘dash’ to Tesco

UK-headquartered Dash Water is launching into Tesco.

The canned beverage brand celebrates wonky fruits in its canned offerings, made from ‘water, bubbles, and wonky fruit’.

Across Europe, it is estimated that more than 50m tonnes of fresh fruit and vegetables is discarded annually for aesthetic reasons. In the UK, a 2018 study out of the University of Edinburgh claimed that as much as 4.5m tonnes of food was being wasted because food did not meet artificial specifications.

Dash Water is working to expand the secondary market for wonky fruit. Founded in 2016, this year the brand expanded internationally to Melbourne, Australia, where it produces its sparkling beverages for the local market.

According to its founders, the Tesco launch come off the back of an ‘incredible’ year to-date. Sales are reportedly up +95 YoY and the brand claims to be selling 24 Dash cans every minute.

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