NPD Trend Tracker: From frozen soup cubes to ‘mini’ Oatly Barista
We’ve observed a shake-up in alt dairy this month, with Oatly going ‘mini’ with its Barista offering. At the same time, the oat major is expanding its Barista product into supermarket chillers for the first time. Minor Figures is also making its foray into the supermarket chiller, with two new fortified oat drinks. In the freezer section, Soupologie is launching ‘Souper Cubes’, and Crosstown is coming straight to your door with a limited-edition doughnut and wine box in celebration of Pride Month. Scroll through the photo gallery for more…
GettyImages/chuckcollier
