Oatly launches ‘Mini Barista’
Today, oat milk major Oatly is launching its Barista product in two new formats: 500ml and chilled.
The Barista Edition 500ml (nicknamed Mini Barista) and Chilled Barista will see the product available in supermarket chillers for the first time. The company believes this will ‘increase discoverability’ and encourage more people to make the swap to a plant-based diet.
The Mini Barista is the ‘ideal solution’ for consumers wanting to trail the product for the first time, noted Oatly. The 1L Chilled Barista also represents an effort to ‘win over dairy drinkers’.
“Expanding the Barista Edition range into new formats was a no-brainer. By diversifying our position in-store, we’re making it easier and more convenient for shoppers to pick up the #1 selling dairy alternative drink and make the switch to plant-based today.”
Mini Barista is available from Tesco stores from 20 June, followed by Co-op and Ocado in September. Chilled Barista is launching into Sainsbury’s on 6 June, before being available in Tesco and via Ocado on 20 June.
Image credit: Oatly