Eat Real rebrands, focuses on HFSS-compliant renovation
Eat Real is rebranding its full range in an attempt to broaden its appeal to ‘a wider audience of health-conscious shoppers’.
The new packs aim to bring Eat Real’s ‘big bold flavours’ to life, highlighting both its culinary ingredients and better-for-you credentials, including vegan and gluten-free
The updated packs will extend across its full Lentil, Quinoa, Hummus and Veggie Chip ranges, starting with hero flavours including Hummus Tomato & Basil, Lentil Chilli & Lemon, Hummus Salted and Quinoa Sour Cream & Chive.
The rebrand coincides with the redevelopment of the Hummus Chips range, in which four of its flavours are now HFSS compliant thanks to a reduction of its salt content by more than 50%.
Eat Real Marketing Director, Helen Pomphrey explained: “Eat Real has become pioneers in better-for-you thanks to its unusual ingredients layered with bold, unexpected flavours inspired by the combinations you find in your own cooking. We’ve found that Eat Real’s flavours are a key driver to consumer purchase, as more people opt for delicious, yet healthy alternatives.
“Using bright bold colours and showcasing our mouth-watering ingredients on-pack, the new look and feel is set to bring excitement to the range, whilst also bringing the bold flavours to life.”
