Heinz Ketchup and French burger restaurant chain Blend have joined forces to create the country’s first Red Burger, infused with Heinz Ketchup.
The Heinz Ketchup Red Burger created by Blend presents a ‘succulent slice of matured minced beef’ with ketchup in a brioche bun, also made with ketchup.
The companies believe the menu innovation will tap into France’s love of burgers. Four out of five restaurants in France now offer burgers on their menus and 80% of them say it's a bestseller. In 2019, the French consumed 1.7 billion burgers, according to consultancy Gira Food. “And we can't talk about burgers without mentioning the one and only Heinz Tomato Ketchup, considered by many burger connoisseurs to be an essential ingredient,” the companies said.
Joana Ramos, Senior Brand Manager at Heinz France, added: "We are thrilled to be working with Blend to celebrate these two icons - Heinz ketchup and burgers - because they really are a perfect match… We can't wait to see what people think of this special burger."
The limited edition of the Heinz Tomato Ketchup Red Burger is available in Parisian Blend restaurants and for delivery in the Paris region from Saturday May 28 to June 17, at a price of €14.90.