Agus is launching a new smoothie line in Europe leveraging aseptic processing technology to create a shelf stable beverage with a 12-month shelf life.
Hello Day! Smoothie consists of natural, non-concentrated purees, fruit juices and coconut milk without the addition of ‘low-cost fillers’, the company said.
Available in three flavours – passion fruit, pineapple and mango – the smoothies are described as a ‘thick, filling, liquid snack’ with no added sugars. It’s bottle is recyclable, the group added.
Because the product is ambient it doesn’t require controlled temperature distribution and logistics, a factor that has a ‘significant impact’ on cost optimization in the supply chain. In store, Agus said it can be displayed in two areas – on shelf or in on-the-go chiller cabinets.
“Our smoothie is available in international market, at different sales channels, from supermarkets, convenient stores, drugstores, petrol stations to q-commerce and online supermarkets, including REWE, Tommy, Spar, Auchan, DM, Rossmann, Bipa, Danube, Mercator, Plodine, Konzum, Circle K, Orlen, Zabka Jush, Frisco, Delio. We are constantly searching new distribution partners to expand our sales network by offering them a branded product of the highest quality and attractive terms of cooperation,” explained Andrzej Mirowski, Communication Director.
The company said it hopes the launch will tap into growing demand for smoothies in Europe, with Global Data forecasting market growth from €11.01 billion in 2022 to €12.53 billion in 2026.
In addition to smoothies, the Hello Day! brand also offers healthy snacks and breakfast products. “Hello Day! was created as response to the needs and changing eating habits that we closely observe. Nowadays, consumers are looking for pro-healthy and simple products that help them maintain a balanced diet and support well-being, both at the product and brand value level. According to our slogan Hello Day! Change Your Life! we want to support consumers in changing the way they eat, live, look at the world and think about ecology. We also encourage them to change their habits and attitudes,” added Mirowski.