European breakfast start-up Crispy Fantasy has officially launched on Amazon with a line of cereal products that it claims offer a ‘clean ingredients profile that helps everyday consumers power through the day’.
The brand aims to fill the market gap between healthy oats and sugary cereals, said co-founders Andrea Rodrik and Raphaël Nahoum.
Containing 8g of plant-based protein and high fibre per serving, the product delivers crunchy cereal texture and classic indulgent flavour profile that appeal to the mass market, the company claimed.
Crispy Fantasy is backed by a group of entrepreneurs in the food and beverage sector, including Halo Top Co-Founder and CEO, Doug Bouton; Peter Rahal, who previously built and sold RXBar to Kellogg’s; and investment fund Pareto Holdings.
"Crispy Fantasy already has accomplished the hardest thing: creating a mind-blowingly great product. I've tasted the other 'healthy' cereals and Crispy Fantasy's product blows all of them away; it's truly the 'Halo Top' of cereal," said Doug Bouton. "Halo Top is sold in more than 30 countries, and I'm incredibly excited to partner with Crispy Fantasy as an investor and advisor to help them build a global brand anchored by mind-blowingly great products."