The ‘world’s first’ tequila in a cardboard container shaped as a bottle made from 94% recycled material, will be launched in Europe in July 2022, starting in the Swedish market. Tequila Buen Vato said it is on a mission to shake-up the drinks industry by investing in sustainable manufacturing, transportation processes and CSR initiatives.
The company claimed the bottle is lighter to transport and offers major CO2 reduction in comparison to traditional industry methods.
“The drinks industry needs a shake-up, and sustainability needs to be placed at the heart of this transformation. That’s why we’ve launched Buen Vato,” said Claes Puebla Smith, AliasSmith CEO. “The cardboard bottle is just the start, Buen Vato will constantly redesign the production, packaging and business model in order to reach perfect sustainability.”