KIND is adding a new flavour to its protein product range: Hazelnut Dark Chocolate.
Containing 12g of plant-based protein per 50g bar, the product is also high in fibre and a source of ‘healthy’ fats.
“We’re so excited to be adding a new variant to our trio of tasty plant-based protein bars. The range has been so popular and we believe there remains to be a huge opportunity in this category here in the UK,” said Audrey Arbeeny, UK Marketing Director.
“Not only are we seeing the functional health trend continue, but people are still on the lookout for convenient products that deliver on both taste and nutritional value. We’re confident this new Hazelnut and Dark Chocolate flavour combination will be a hit with our customers and can’t wait to hear what they think.”
The new product is rolling out into retailers WHSmith Travel, BP, Amazon, Nisa and Costcutter with an RRP of £2 per 50g bar.