Brass Roots attracts keto fans with healthy fats, protein, fiber, and zero net carbs
New Orleans-based Brass Roots launched direct to consumer, where founder Aaron Gailmor quickly learned that the nutritional profile of his star ingredient - Sacha Inchi seeds - was attracting keto fans looking for healthy fats, protein and fiber, and zero net carbs.
The brand - spanning Sacha Inchi seeds, butters, and extruded puffs - has since expanded into brick & mortar retail, with Sprouts picking up all three products; Wegmans picking up the puffs; and Whole Foods picking up the seeds and butters.
While Sacha Inchi seeds are often referred to as ‘Inca Nuts,’ Gailmor sources his seeds from Thailand, where he struck a deal with a supplier that shared Brass Roots’ youth empowerment mission: “We just connected and shared the same values; he understood what we were trying to do.”
While keto fans are early adopters, Brass Roots is also attracting interest from parents that want allergy-friendly alternatives to nuts and nut butters for their kids to take to school, said Gailmor, who is gearing up to launch a keto-friendly snack bar.
