Zizzi partners with Tesco to announce its largest ‘at home’ range
Italian restaurant brand Zizzi has launched its largest ‘at home’ range exclusively with Tesco based on its popular restaurant dishes including Garlic Bread & Cheese (RRP £2.50), Lasagne Bolognese (RRP: £3.50), Chorizo Carbonara and Rigatoni Chicken Della Casa (RRP: £3.50) for the restaurant experience at home.
The range includes a trio of 12-inch-long pizzas, with a 24-hour leavened dough base, hand-stretched and hand-topped to maintain their homemade rustic appeal, and all served with a mini oil bottle (basil or chilli) to customise once baked and further provide the Zizzi experience.
The launch also features Zizzi’s top-selling dessert, the Salted Caramel Brownie (RRP: £3.00) and a fresh and fruity Raspberry & Lemon Cheesecake (RRP: £3.50).
The range will be rolled out in 1,200 Tesco and Tesco Express stores from 14th March, and will be supported in store and with social, e-mail and influencer marketing channels.
Zizzi will be expanding the range in May with three vegan, plant-based dishes – Vegan Jackfruit Pepperoni Pizza, Vegan Rainbow Lasagne and Vegan Praline Brownie.
Rachel Hendry, Marketing Director at Zizzi, said: “We are delighted to be bringing our restaurant favourites, all Italian dishes with a twist, to freezers nationwide. Tesco shoppers can enjoy the full Zizzi restaurant experience with a three-course meal including a delicious starter, choice of mains and desserts for great times at home. We’re really proud of the extensive range suiting all taste buds and can’t wait for our loyal fanbase as well as new customers to taste and enjoy.”
Hannah Skinner, Buying Manager at Tesco added: “More consumers are choosing options that allow them to create delicious restaurant experiences at home. We have seen our shoppers recognise the freshness and quality of frozen products and the delicious new Zizzi at home range is exactly what our shoppers are looking for. The frozen category can really help families manage their food waste due to the longer shelf life and we know our shoppers are more conscious of this. We can’t wait to welcome the range into our stores nationwide.”
Image supplied by Zizzi
