Avocado picked ripe and frozen to ‘lock in the taste’
PACK'D, the range of Superfood Smoothie Kits and organic Frozen Fruit, has added Frozen Avocado to the product to the range. Available in Morrisons now, in a recyclable cardboard box, the company say the product is perfect for smoothies, guacamole or ‘avo’ on toast. Being frozen, the product has been picked ripe and frozen to lock in the taste, it said. “This product means you only defrost what you need, no brown mushy disappointment from sitting in the fridge too long, but instead creamy, smooth, delicious avocado every time,” Founder Alex Stewart said. “Every product launch is exciting of course, but this launch feels particularly momentous for us as a business. For this is not just a new SKU, but one that is entirely shaking up the category, both in terms of fresh and frozen. Finally, consumers will be able to buy avocado from the freezer that is guaranteed to be as it should be, every time and you can defrost and use only what you need.”
Image supplied by PACK'D