Overnight oat range launched for time-poor commuters seeking an ‘at desk breakfast'
Oatsu has introduced a range of ready-to-go overnight oat jars aimed at time-poor commuters seeking a healthy and convenient breakfast option.
The brand says overnight oats represent ‘the very antithesis of traditional sugar-laden cereals’, which offer a substantial ‘slow-release’ energy snack made with raw rolled oats that are jam-packed with resistant starch (beta-glucan).
The brand’s best-seller is banana and biscoff-infused oats on a biscoff base, with a liquid biscoff topping. Other flavours include: Choc Peanut and Blueberry & Apple Cinnamon
Oatsu was formed by former HSBC social media manager Lauren O’Donnell who constantly found herself frustrated by the lack of substantial plant-based breakfasts available within the supermarkets near her office. “Despite being a long-time advocate of preparing overnight oats, one doesn’t always have the time or inclination to spend every evening in the kitchen prepping for the next day. Having taken my fledgling idea to an Enterprise Nation gathering in late 2019, I was taken back by the overwhelming positivity towards my vision and samples. I knew then that Oatsu had an exciting future providing the perfect ‘at desk breakfast.’ Three years on Oatsu has made the transition from post-it thought to bona-fide business and I’m so proud that many of my in-attendance, Enterprise Nation peers have gone on to become vocal Oatsu devotees.”
Image supplied by Oatsu