Pladis reformulation
Pladis has changed the recipe of its Go Ahead Fruit & Oat Bakes.
The non-HFSS range reformulation has reduced its saturated fat content, which means it is now classed as ‘low in saturated fat’. Sugar content has also been reduced. A source of fibre, the bar comes in at 128 kcal.
“Healthier biscuits are perfectly placed for grab-and-go snacking – and Go Ahead is already one of the top 5 brands in healthier snacking,” said Fran Hiebert, Senior Brand Manager, Go Ahead, pladis UK&I.
“Taking all of this into account, we’ve spotted an opportunity to drive share and help our retail customers unlock incremental sales by updating some of our popular recipes and adding even more of the health benefits we know consumers are looking out for.”
The brand manager continued: “By rejuvenating this popular product, we’ll re-establish brand relevance within our established shopper base, all whilst recruiting a new generation of health-conscious consumers, which will continue to promote category growth.”
Go Ahead non-HFSS Fruit & Oat Bakes have an RRP of £1.59.
Image source: pladis