Green caffeine in a can
PerfectTed has launched a range of canned natural energy drinks powered by matcha green tea, which it says are bursting with flavour and ready to fight fatigue. The challenger brand’s mission is to revolutionise healthier caffeine consumption by leveraging an ingredient in matcha that has been consumed for over 800 years.
Having collectively turned to matcha while studying and competing in sports at the University of Pennsylvania, the founding trio was amazed at how mentally and physically energised they felt after drinking the clean, green caffeine. Once back in the UK, they were dissatisfied with poor quality matcha and unhealthy energy drink options, leading them to create the perfect, all-natural and RTD solution: PerfectTed.
Teddie Levenfiche, who deferred Harvard Law to set up PerfectTed said, “We’re creating next-generation products, using an age-old ingredient in matcha that supports physical and mental wellbeing. We’re a future-focused team, where consumer longevity is at our core. Our vision is to build a brand that not only solves modern-day problems, but is completely relatable, bursting with character, and that oozes humour.”
Sourced straight from farms at the foothills of Uji in Japan, PerfectTed’s ceremonial grade matcha is single-origin and completely traceable. Matcha originates from Tencha leaves which are naturally sweet and mellow in flavour. L-Theanine is a powerhouse compound in the plant that regulates caffeine uptake, delivering a calm and sustained focus, unlike jitters or energy crashes caused by coffee.
The three tantalising flavours consist of Pineapple Yuzu, Apple Raspberry, and Pear Ginger, all made from real fruit juice. Each contains 80mg of caffeine for energy, and 80mg of L-theanine for focus. The drinks are 100% natural, plant-based, gluten-free, free from additives, preservatives, and added sugars.
Image supplied by PerfectTed