Craft beer giant BrewDog is expanding into the soft drinks market with the launch of its P.O.P Soda line.
The range is made up of four flavours: Dark Cherry, Jagged Grapefruit, Citizen Cola, and Hazy Lemon.
One-hundred percent of profits from the P.O.P line (which stands for Planet Over Profit Soda) is going to climate change initiatives.
“Our mission has always been to rewrite outdated old world thinking with bold new world behaviours. So, just like we revolutionised craft beer with our Punk IPA, we want to do the same for the world of soft drinks.
“P.O.P Soda is more than just a pop drink. We’re giving everyone the chance to contribute to the fight against climate change by simply picking up a can of P.O.P Soda and collectively taking action to stop the climate crisis,” said BrewDog’s Brand & Marketing Director Lauren Carrol.
The new soda SKUs will be available exclusively in Tesco, as well as in BrewDog bars across the country and via the brewer’s website. A pack of six 330ml cans has an RRP of £4.