Rowse Honey has expanded its product range with the launch of a new line of savoury fusion honeys. The range includes Chilli Fusion, a honey infused with Birds Eye & Guajillio chillies, and Smokey Fusion, which has been infused with garlic, black pepper and smokey chipotle. The move marks Rowse’s first foray into savoury flavours and comes in response to the emerging trend of home cooking, particularly visible amongst younger consumers, it said.
It has also British Heather Max honey, which is naturally rich in manganese, as part of a push to broaden the appeal of its products to younger and health-conscious consumers.
The additions also highlight the wide applications of the brand’s honeys for meal occasions, said Marketing Director Kirstie Jamieson. “The launch of Rowse Fusion is our first foray into savoury flavours and is informed by our consumer and market research. It unlocks and highlights a range of new cooking possibilities from stir-frys to glazing seasonal vegetables, but also brings dishes a natural sweetness without the prejudice of added sugar, giving consumers control they need to lean towards a balanced diet,” she said.
“The Fusion range allows us to introduce Rowse honey to a whole new audience, in particular younger people interested in cooking and exciting new recipes.”